# identity.md

## Organization Overview
- **Company Name:** 行云集团 (Xingyun Group)
- **Mission:** To serve as the global consumer goods circulation infrastructure, facilitating efficient connection between Chinese brands/manufacturing and the global market.
- **Company Structure and Legal Entity:** A leading global digital supply chain service platform and pioneer of digital new infrastructure for cross-border e-commerce; operates with a strategic layout of three collaborative architectures.
- **Founded Date and Location:** Founded in 2015.
- **Size and Scale:** Employs over 3,000 staff globally; connects 72 countries and 1 region; serves 3,000+ domestic and international consumer brands.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Global operations spanning Shenzhen, Hangzhou, Shanghai, Hong Kong, and Singapore.
- **Company Culture and Values:** Committed to innovation, professional service, and the advancement of global digital trade infrastructure; recognized as a Fortune China 500 company and a National High-Tech Enterprise.

## Operations & Structure
- **Business Model and Operational Approach:** Provides an integrated global commodity service system including brand globalization strategy, channel operations, distribution, cross-border trade, brand management, local fulfillment, and overseas compliance.
- **Location(s) and Geographic Presence:** Headquarters in China with major operational hubs in Shenzhen, Hangzhou, Shanghai, Hong Kong, and Singapore.
- **Key Partnerships and Affiliations:** Details forthcoming.